branding, marketing, renaming

this year (2023) hyundai are rebranding/renaming/repronouncing as HUNDI !

Welcome to the dawn of a new Hyundai. 2023 marks the dawn of a new Hyundai in the UK. We’ve taken this opportunity to break the mould and embrace a new chapter for our cars and the company, including changing the pronunciation of the brand in the UK to bring it in line with the global organisation and our Korean heritage.

i cant wait for the huawai WHOWAY and xiaomi ZOOME campaigns

https://www.youtube.com/watch?v=VnNo3XF4ImA