BP axe NECTAR, ESSO axes TESCO, ESSO adopts NECTAR #mktg #fail
BP axe NECTAR, ESSO axes TESCO, ESSO adopts NECTAR
Could it get any more confusing for the ever sufffering consumer ?
- https://www.which.co.uk/news/2018/11/bp-scraps-nectar-partnership-where-can-you-earn-loyalty-points-on-fuel/
- https://www.petrolprices.com/news/bp-solo-esso-works-nectar-industry-shake/
- https://www.theguardian.com/business/2019/jun/01/nectar-card-loyalty-bp-esso-criticism-climate-campaigners
- https://www.moneysavingexpert.com/news/2019/05/nectar-s-bp-deal-to-end-in-weeks-/