Web Strategy & Web Marketing
Watch the video first
http://www.web-strategist.com/blog/2007/02/22/video-comedy-web-strategy-guru/
then read the theory
http://www.web-strategist.com/blog/2007/02/05/the-many-forms-of-web-marketing-for-the-2007-web-strategist/
Maybe http://pushon.co.uk/ could make a video for you too !